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REGISTRATION IS FREE

AMPLIFYING STORIES & CUTTING THROUGH THE BS.

INTERNATIONAL. INDEPENDENT.

The Frame Affair

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THE FRAME AFFAIR

Serving Independence |

Who We Are & What We Do

Distribution Agency

We help facilitate connections between international independent eyewear brands and optical shops looking for new collections.

Eyewear Trade Show

Experience eyewear in intimate settings across the US and learn about selling Brand DNA.

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Cutting the BS

Helping independent eyewear brands cut through the BS, make meaningful connections, and discover authentic community over siloed "cliques".

Austin, TX April 11 |

Upcoming Event

The Frame Affair Market Days

Austin, TX | April 11, 2026

Stargazer Cocktails & Coffee

Address: 979 Springdale Rd. Austin, TX

REGISTER TODAY
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What to expect

The Frame Affair operates as a unique independent optical buying show, elevating the industry by curating a space where designers and visionary artisans converge to showcase the finest in eyewear craftsmanship.

01

Unique Independent Eyewear

A curated selection of independent eyewear brands. Experience the epitome of craftsmanship across the scale.

02

Exclusive Show-Only Offers

Each brand participating will have exclusive offers only available at the show. Buyers attending will be able to take advantage immediately.

03

Never-before-seen Brands

Connect with brands rich in history from around the world, now diving into the North American market. 

04

Food & Drinks All Day

All day long enjoy brunch, tapas, coffee, drinks, mocktails, and more. It's the simple pleasures.

05

TFA Distribution Agency

An extension of each brand's team, The Frame Affair is proud to announce the launch of our Distribution Agency.

Our Simplified Schedule. Built for Conversations.

The schedule is designed for business, keeping time for real conversations and learning each brand's unique DNA.

The Frame Affair is open 10 am to 8 pm at all locations for ECPs to view the collections on display.

10:00 am - 5:00 pm

Show Open for Viewing

Vendors open to view collections.

10:00 am - 1:00 pm

Brunch

Enjoy brunch while connecting with your area reps.

6:00 pm - 8:00 pm

Dinner & Trivia

Dinner the Texas way, plus your chance to win incredible prizes such as free eyewear & memberships.

8:00 pm

Show Closes

 

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OUR OFFICIAL MEDIA PARTNER

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Our Upcoming Market Days

We're taking our collections on the road. Register today for a city near you.

The Frame Affair is open 10 am to 8 pm daily for ECPs to view the collections on display.

Austin, TX

Los Angeles, CA

San Diego, CA

New York City, NY

Nashville, TN

San Francisco, CA

Seattle, WA

Chicago, IL

April 11, 2026

May 16, 2026

May 17, 2026

June 27, 2026

July 18, 2026

August 15, 2026

September 12, 2026

October 9-11, 2026

Register for The Frame Affair |

Registration is free. Attending means discovering. Discovering means being unique.

Are you placing orders at The Frame Affair?
2025 Estimated Revenue
Which locations are you interested in?
Interested in our education? If yes, you will receive a separate email to register for classes.

Follow Us On Instagram

@TheFrameAffair   #TheFrameAffair

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