REGISTRATION IS FREE
AMPLIFYING STORIES & CUTTING THROUGH THE BS.
INTERNATIONAL. INDEPENDENT.
The Frame Affair
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THE FRAME AFFAIR
Serving Independence |
Who We Are & What We Do

Distribution Agency
We help facilitate connections between international independent eyewear brands and optical shops looking for new collections.
Eyewear Trade Show
Experience eyewear in intimate settings across the US and learn about selling Brand DNA.

Cutting the BS
Helping independent eyewear brands cut through the BS, make meaningful connections, and discover authentic community over siloed "cliques".
Austin, TX April 11 |
Upcoming Event
The Frame Affair Market Days
Austin, TX | April 11, 2026

























Stargazer Cocktails & Coffee
Address: 979 Springdale Rd. Austin, TX

What to expect
The Frame Affair operates as a unique independent optical buying show, elevating the industry by curating a space where designers and visionary artisans converge to showcase the finest in eyewear craftsmanship.
01
Unique Independent Eyewear
A curated selection of independent eyewear brands. Experience the epitome of craftsmanship across the scale.
02
Exclusive Show-Only Offers
Each brand participating will have exclusive offers only available at the show. Buyers attending will be able to take advantage immediately.
03
Never-before-seen Brands
Connect with brands rich in history from around the world, now diving into the North American market.
04
Food & Drinks All Day
All day long enjoy brunch, tapas, coffee, drinks, mocktails, and more. It's the simple pleasures.
05
TFA Distribution Agency
An extension of each brand's team, The Frame Affair is proud to announce the launch of our Distribution Agency.
Our Simplified Schedule. Built for Conversations.
The schedule is designed for business, keeping time for real conversations and learning each brand's unique DNA.
The Frame Affair is open 10 am to 8 pm at all locations for ECPs to view the collections on display.
10:00 am - 5:00 pm
Show Open for Viewing
Vendors open to view collections.
10:00 am - 1:00 pm
Brunch
Enjoy brunch while connecting with your area reps.
6:00 pm - 8:00 pm
Dinner & Trivia
Dinner the Texas way, plus your chance to win incredible prizes such as free eyewear & memberships.
8:00 pm
Show Closes

OUR OFFICIAL MEDIA PARTNER
Our Upcoming Market Days
We're taking our collections on the road. Register today for a city near you.
The Frame Affair is open 10 am to 8 pm daily for ECPs to view the collections on display.
Austin, TX
Los Angeles, CA
San Diego, CA
New York City, NY
Nashville, TN
San Francisco, CA
Seattle, WA
Chicago, IL
April 11, 2026
May 16, 2026
May 17, 2026
June 27, 2026
July 18, 2026
August 15, 2026
September 12, 2026
October 9-11, 2026
Register for The Frame Affair |
Registration is free. Attending means discovering. Discovering means being unique.
Follow Us On Instagram
@TheFrameAffair #TheFrameAffair


Discover @clarisvirot eyewear at The Frame Affair March 5-7
French excellence never ceases to dazzle.
#eyewear #luxuryeyewear #fashion #optometrist #eyeweardesign


Oscar Mamooì will be joining The Frame Affair NYC March 5-7.
This collection represents the raw power of what thinking outside the box can produce.
Schedule your appointment today at trevor@theframeaffair.com
#eyewear #eyewearstyle #luxuryeyewear #luxuryfashion #independenteyewear


Introducing @flibustierparis eyewear by @thecastefrance.
Flibustier is an independent French brand built around freedom, attitude, and craftsmanship.
Rooted in rock and metal culture, Flibustier creates jewelry, accessories, and now eyewear for those who refuse to follow.
Flibustier is not a trend. It's a mindset.
Schedule your viewing appointment at trevor@theframeaffair.com
#eyewear #luxuryeyewear #fashion #rocknroll #luxuryfashion


@clarisvirot is joining The Frame Affair during Eyewear Design Week in NYC!
This is the first time Claris Virot will be on display to #Opticians and #Optometrist in the US ❤️
@thecastefrance @businessfrance_northam
#eyewear #eyewearstyle #fashion


@simple_eyewear will be showing in North America for the first time at The Frame Affair NYC.
French quality at it's finest, handmade with ❤️
Register today at TheFrameAffair.com
@businessfrance_northam thank you for making the connection!
#eyewear #eyewearstyle #eyeweardesignweek #optometrist #fashion


The Frame Affair Season 2
March 5-7, 2026
📍Storied NYC
#eyewear #EyewearDesignWeek #eyewearstyle #optometrist #fashion


Discover Simple Eyewear for the 1st time in the US, only at The Frame Affair March 5-7.
#eyewear #eyewearstyle #eyeweardesign #fashion #independenteyewear


The Frame Affair NYC March 5-7. Eyewear from around the globe + new brands never before sold in North America.
www.TheFrameAffair.com
#eyewear #luxuryeyewear #eyewearstyle #fashion #eyeweardesign


📍NYC
🗓 Mar 5-7
We're aiming to bring the spirit of European eyewear shows to North America.
Sign up for our newsletter for upcoming annoucements.
#eyewear #luxuryeyewear #eyewearstyle #fashion #independenteyewear #eyeweardesign #optometrist #optician #opticalpractice #ecp


@allsaints has been living the spirit of disruption in every design since 1994.
Intricate details and the finest materials come together for a beautiful collection. Showing at The Frame Affair, NYC.
March 13-15, 2025
Hudson Yards | NYC
🔗 Register with the link in bio.
#AllSaints #TheFrameAffair #Partner #Exhibitor #Collaboration #IndependentEyewear #IndependentDesign #Eyewear #Luxury #Style #Design #LuxuryEyewearDesign #LuxuryFashion #LuxuryFashionShow #LuxuryEyewear #EyewearFashion #EyewearShow #EyewearDesignWeek #Fashion #Optometrist #Optician #OpticalPractice #Optometry


Announcing our next exhibitor at The Frame Affair
Bringing attitude since 1994, AllSaints has been breaking through the noise to give people something different.
The spirit of disrupting the norm is what sits at the center of AllSaints' DNA and defines its design structure.
🕶 Meet the brand March 13-15, 2025 at The Frame Affair NYC
🔗 Register today with link in bio
#AllSaints #TheFrameAffair #Partner #Exhibitor #Collaboration #IndependentEyewear #IndependentDesign #Eyewear #Luxury #Style #Design #LuxuryEyewearDesign #LuxuryFashion #LuxuryFashionShow #LuxuryEyewear #EyewearFashion #EyewearShow #EyewearDesignWeek #Fashion #Optometrist #Optician #OpticalPractice #Optometry


@illaeyewear is a unique Italian-artisan collection that puts you first.
Wearable and attainable, yet bold and artistic; ILLA is fashion for people who truly love eyewear.
Discover the collection at The Frame Affair
March 13-15, 2025
Hudson Yards | 450 W 31st NY, NY | 7th Floor
DM to schedule your appt today!
#Eyewear #PremiumEyewear #LuxuryEyewear #ILLA #ILLAEyewear #Italy #ItalianMade #EyewearDesign #EyewearStyle #LuxuryEyewearDesign #EyewearDesignWeek #Fashion #LuxuryFashion #IndependentEyewear #NYC


Calling all optical boutiques! The Frame Affair is excited to announce our Art Display Contest.
Submit a video of how you incorporate art into your window or in-store displays for a chance to win 1 of 3 incredible prizes
1️⃣ Flight and hotel for 2 to @silmoparis
2️⃣ Dinner & drinks for 2 in NYC
3️⃣ 2 tickets to a Broadway Show of choice
Submit your video today on our website. Link in bio ❤️
#Eyewear #Luxury #LuxuryEyewear #EyewearDesign #EyewearFashion #Fashion #Art #Contest #EyewearDesignWeek #Optical #Optometrist #OpticalPractice #Optician #EyewearStyle


Miyagi's creativity reflects European glamour and style while retaining conscious of their California roots.
Miyagi's collection is curated to be a pop of color, provide dimensional texture, and to make a dating statement.
Discover the collection at The Frame Affair
March 13-15, 2025
Hudson Yards | 450 W 31st NY, NY | 7th Floor
Distributed by Sunairess Eyewear. DM to schedule your appt today!
#Eyewear #PremiumEyewear #LuxuryEyewear #EyewearDesign #EyewearStyle #LuxuryEyewearDesign #EyewearDesignWeek #Fashion #LuxuryFashion #Miyagi #Optical #Optometry #Optician #IndependentEyewear #LosAngeles #NYC


March 13-15, 2025 in Hudson Yards, NYC
Register today to meet our brands. Registration complimentary - link in bio ❤️
#EyewearFashion #EyeHealth #EyewearDesign #EyewearShow #Eyewear #EyewearStyle #Luxury #LuxuryEyewearDesign #LuxuryFashion #LuxuryFashionShow #LuxuryDesign #Optometry #Optician #Optical #Art #TheFrameAffair #EyewearDesignWeek


March 13-15, 2025 in Hudson Yards, NYC
450 W 31st St NY, NY | 7th Floor
Registration is complimentary. Register today with link in bio ❤️
DM us today if you are interested in scheduling an appointment with any of our exhibitors.
@allsaints @arthod_eyewear @dansharieyewear
@dansharianeyewear @enkieyewear @gdioptical @modoeyewear @illaeyewear @cvoptical @imago_eyewear @italiaindependentofficial @johann_von_goisern
@kazokulunettesofficial @lancelparis @liberatedeyewear @lookocchiali @lowercasenyc @mattisseeyewear @newmillenniumeyewear @odettelunettes @rye.lye @thefutureofeyewear @westgroupe
@xide_eyewear @xaviergarciabarcelona @imaginemeye @tef_magazine @eyestylistmagazine @_independent_eyewear_
#Eyewear #EyewearFashion #EyewearStyle #EyewearDesign #EyewearDesignWeek #TheLoft #Luxury #LuxuryEyewearDesign #LuxuryFashion #LuxuryEyewear #TheFrameAffair #Vision


🔗 https://arthod.com/en/
Announcing our next exhibitor at The Frame Affair
ARTHOD, a French eyewear company, enriched by the twenty years of experience of its Creator, unveils its first collection.
Combining the nostalgia of old France, ARTHOD revisits its roots, its historical and cultural heritage in a tribute that is as moving as it is artistic. A true fusion of retro and chic, the first collection is available in five frames in six colors with natural and soft inspirations.
🕶️ Meet the brand March 13-15, 2025 at The Frame Affair NYC
🔗 Register today with link in bio
#Arthod #TheFrameAffair #Partner #Exhibitor #Collaboration #IndependentEyewear #IndependentDesign #Eyewear #Luxury #LuxuryEyewear #LuxuryEyewearDesign #EyewearDesign #Style #Design #UltraluxuryEyewear #EyewearStyle #LuxuryFashion #Fashion #Glasses #EyewearDesignWeek #Optometrist #Optician #OpticalPractice #Optometry #France


The past five years have been a golden era for luxury, but as we enter 2025, the market is shifting. Economic pressures, changing consumer expectations, and a renewed demand for exclusivity, craftsmanship, and meaningful experiences are redefining success in the luxury eyewear industry.
According to The State of Fashion: Luxury report by @mckinseyco and @bof , brands must act decisively to reset strategies, prioritize quality, deepen customer engagement, and future-proof portfolios.
The eyewear sector is no exception. With 41% of consumers voicing concerns over declining quality and 80% of UHNWIs seeking niche brands, luxury eyewear must evolve.
What’s the solution? The brands that will thrive are those that embrace innovation, elevate their storytelling, and create unforgettable experiences—both online and in-person.
Read more in our blog.
#TheFrameAffair #LuxuryEyewear #EyewearIndustry #LuxuryMarket #IndependentEyewear #LuxuryExperiences #Eyewear #EyewearDesign #EyewearStyle #Fashion #LuxuryFashion


Announcing our next exhibitor at The Frame Affair
@enkieyewear is not for the faint of heart - it’s for those savage icons who create and own their style. Built for the fearless and the unapologetic, Enki is for those who refuse to blend in. Whether you're an artist, an activist, or someone who thrives on raw self-expression, Enki frames are designed to amplify your presence.
Enki isn’t about fitting into trends; it’s about a movement.
🕶️ Meet the brand March 13-15, 2025 at The Frame Affair NYC
Link in bio 🩷
#Partner #Exhibitor #Collaboration #IndependentEyewear #IndependentDesign #Eyewear #Luxury #LuxuryEyewear #LuxuryEyewearDesign #EyewearDesign #Style #Design #UltraluxuryEyewear #EyewearStyle #LuxuryFashion #Fashion #Glasses #EyewearDesignWeek #Optometrist #Optician #OpticalPractice #Optometry #Australia #EnkiEyewear


🔗 www.DansharianEyewear.com
Announcing The Frame Affair's first exhibitor 🩷
DANSHARIAN is a collection born in 2022 from the collaboration between Alain Miklitarian and Danshari Eyewear, a brand made in Japan, inspired by the concept of minimalism.
The reason behind this name can be traced back to the designer’s origins. Even though everyone knows Alain’s story, not many people are aware of his Armenian descent.
In Armenia, the suffix "IAN" indicates paternity. - therefore Dansharian is the “son of” Danshari and Alain Miklitarian.
🕶️ Meet the brand March 13-15, 2025 at The Frame Affair NYC
Register today at https://www.theframeaffair.com/2025-full-registration
#Partner #Exhibitor #Collaboration #IndependentEyewear #IndependentDesign #Eyewear #Luxury #LuxuryEyewear #LuxuryEyewearDesign #EyewearDesign #Style #Design #UltraluxuryEyewear #EyewearStyle #LuxuryFashion #Fashion #Glasses #EyewearDesignWeek #Optometrist #Optician #OpticalPractice #Optometry #Japan #Armenia #Danshari #Gold #Minimalism


🔗 https://www.kazokulunettes.com/
Announcing our next exhibitor at The Frame Affair.
Crafted in Japan, Kazoku Lunettes stands as a beacon of luxury and craftsmanship. They specialize in handcrafted, limited-edition eyewear and leather clothing, blending timeless design with modern sophistication. Each piece tells a story of elegance, precision, and individuality.
🕶️ Meet the brand March 13-15, 2025 at The Frame Affair NYC
#Partner #Exhibitor #Collaboration #IndependentEyewear #IndependentDesign #Eyewear #Luxury #LuxuryEyewear #LuxuryEyewearDesign #EyewearDesign #Style #Design #UltraluxuryEyewear #EyewearStyle #LuxuryFashion #Fashion #Glasses #EyewearDesignWeek #Optometrist #Optician #OpticalPractice #Optometry #Japan #Kazoku #KazokuLunettes


Register today to meet Crystal Crawford, Founder and CEO of Liberated Eyewear, Inc..
Liberated Eyewear, Inc. is a Black-Owned, Women-led independent eyewear brand that was created in 2022 in Los Angeles, CA by Award Winning Entrepreneur and Senior Life Science Professional; Crystal Crawford, MBA.
This unique brand utilizes advanced technology in prescription lenses to support eye health and a strong philanthropic aspect. We aim to impact our planet and our communities through our Social Responsibility.
Eyewear isn't just a necessity—it's a celebration of individuality. Liberated Eyewear is not just about glasses; they’re about turning heads, pushing the boundaries of traditional eyewear, sparking conversations, and letting your personality shine through every stylish pair.
#Podcast #Media #LiberatedEyewear #LosAngeles #Eyewear #Premium #PremiumEyewear #EyewearDesign #Style #Design #EyewearStyle #Fashion #Glasses #Sunglasses #EyewearDesignWeek #Optometrist #Optician #OpticalPractice #Optometry


In partnership with @imaginemeye see premium and luxury eyewear brands come to life during our Luxury Fashion Show.
Bespoke collections, international trendsetters, and traditional heritage will be on display for all to see.
🗓️ March 15 from 7:30 pm - 9:30pm
Live at The Frame Affair Luxury Eyewear Show
Guests will enjoy:
- Front row viewing of runway
- Beverage & tapas service during the evening
- Connect with the designers post show
Learn more at TheFrameAffair.com
#FashionShow #LuxuryFashionShow #IMAGINEM #Media #Magazine #Partner #Collaboration #IndependentEyewear #IndependentDesign #Eyewear #Luxury #LuxuryEyewear #LuxuryEyewearDesign #EyewearDesign #Style #Design #UltraluxuryEyewear #EyewearStyle #LuxuryFashion #Fashion #Glasses #Sunglasses #LuxurySunglasses #EyewearDesignWeek #Optometrist #Optician #OpticalPractice #Optometry




Experience the inspiration and creativity behind frame design
Only at The Frame Affair 😎
#Eyewear #Luxury #LuxuryEyewear #LuxuryEyewearDesign #EyewearDesign #Style #Design #UltraluxuryEyewear #EyewearStyle #NYC #NewYork #LuxuryFashion #Fashion #Glasses #Sunglasses #LuxurySunglasses #EyewearDesignWeek #Optometrist #Optician #OpticalPractice #Optometry


100% Independent Luxury Eyewear from around the world, brought to NYC by The Frame Affair.
Will we see you there?
Interested in learning more? Visit link in bio for more info.
#Luxury #LuxuryEyewear #Eyewear #Design #Style #EyewearDesign #EyewearStyle #NYC #NewYork #IndependentEyewear #LuxuryDesign #Fashion #LuxuryFashion #LuxuryStyle #Glasses #Sunglasses #LuxurySunglasses #Startup #EmergingBrands #EyewearDesignWeek


The Frame Affair is excited to announce our dedicated space for startup luxury eyewear brands! Crafted to showcase your collections, The Frame Affair's Emerging Brands area is the perfect way to introduce ECPs, Distributors, and Media to your brand.
From sketch to final product, The Frame Affair provides an avenue for you to give a "behind-the-scenes" look at the inspiring stories behind your brand.
Get ready for our LIVE exhibitor reveal January 17th 🩷
Interested in learning more? Visit link in bio for more info.
#Luxury #LuxuryEyewear #Eyewear #Design #Style #EyewearDesign #EyewearStyle #NYC #NewYork #IndependentEyewear #LuxuryDesign #Fashion #LuxuryFashion #LuxuryStyle #Glasses #Sunglasses #LuxurySunglasses #Startup #EmergingBrands #EyewearDesignWeek


The Frame Affair is sourcing #NewYorkCity based Artists looking to showcase their physical collections to hundreds of Doctors and Luxury Optical Practices.
From life-sized sculptures to abstract paintings, The Frame Affair is curating an art gallery environment for attendees that expresses the Artistry in Eyewear.
👉 Know an artist? Tag them below!
#LuxuryEyewear #UltraLuxuryEyewear #EyewearDesign #EyewearFashion #EyewearStyle #Eyewear #Fashion #FashionShow #Luxury #LuxuryFashionShow #UltraLuxury #TradeShow #EyewearShow #Glasses #Sunglasses #IndependentEyewear #Optical #Optometrist #TheFrameAffair #Art #ArtShow #ArtGallery #LuxuryArt


Discover luxury eyewear inspired by Italian, French, German, Japanese, and Swiss elegance.
Only at The Frame Affair
Register for free at TheFrameAffair.com
#LuxuryEyewear #UltraLuxuryEyewear #EyewearDesign #EyewearFashion #EyewearStyle #Eyewear #Fashion #FashionShow #Luxury #LuxuryFashionShow #UltraLuxury #NewYork #TradeShow #EyewearShow #Glasses #Sunglasses #IndependentEyewear #Optical #Optometrist #NYC #TheFrameAffair


Our website is now live and it's STUNNING ❤️
Visit www.TheFrameAffair.com to register
#Luxury #Ultraluxury #EyewearDesign #Eyewear #LuxuryFashion #Eyecandy #FashionShow #LuxuryFashionShow #LuxuryEyewear #NewYork #NYC


📍NYC at The Shed Cultural Arts Center
🗓 Fashion Show March 15, 2025
Featuring #luxury and #ultraluxury eyewear from around the world
🇮🇹 Italian acetate
🇯🇵 Japanese craftsmanship
🇩🇪 German design
🇨🇭 Swiss manufacturing
Want your front row seat? Tickets go on sale November 15.
#Eyewear #EyewearStyle #EyeHealth #EyeCare #EyeCandy #EyewearFashion #FashionShow #Fashion #LuxuryFashionShow #LuxuryFashion #Luxury


🗓 March 13-15, 2025
📍 The Shed, New York City
The Frame Affair is the quintessential #luxury and #ultraluxury eyewear show elevating the industry by creating a space where independent designers and visionary artisans converge to showcase the finest in eyewear craftsmanship.
Guests can expect:
1️⃣ Luxury and Ultra-luxury Eyewear
2️⃣ FREE Upscale Cuisine & Drinks
3️⃣ Immersive Brand Storytelling
4️⃣ Luxury Fashion Show
We'll see you there!
#NYC #NewYorkCity #Eyewear #LuxuryEyewear #UltraLuxuryEyewear #EyeCare #EyeHealth #Glasses #LuxuryFashionShow #FashionShow
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